Direct Marketing Database
Researching and building a custom database for the development forms an integral part of the direct marketing activity. The database, which will be unique to your individual property, can and would be used for regular mailing activities.
- Client-specific database specification – tailor-made and unique to the individual property or development.
- Mapping software to accurately identify the geographical catchment area.
- Unique property specific in-house database (12k+ companies and 20k+ contacts) combined with multiple external sources – to ensure comprehensive market coverage.
- Telephone research of every company and contact within your specific database to make every communication count.
- Specialist knowledge to enhance contacts with full decision making unit to increase effectiveness of direct marketing activity.
- Primary research to ensure coverage of specific business park, serviced offices or industry sectors.
- E-mail address research for a co-ordinated postal and electronic direct marketing campaign.
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